Sales Pitch Exemplar - Proficient

Good day, everyone. I'm so glad you could be here because today I have something so special to show you.

Have you ever felt tired? Have you ever felt like things were just spinning a bit out of control and that you really needed a break? In fact, I think we both know that's true sometimes! Doesn't someone like you deserve to take well earned vacation to a fabulous destination? I mean, who wouldn't just like to get a way for a while? Well, you're in luck today, because my friends, you have shown up just in time! Today, and today only, I am offering an absolutely unbeatable get away package to the world's most remarkable city, Edmonton, Alberta! But, that's not all, just wait until you hear about what you'll get on your fabulous vacation; and the best part? All you have to do is remember: you don't have to try, just fly!

Now, I know what you're thinking, "How can I afford a fabulous get away to beautiful Edmonton?" You've probably been around shopping for other trips only to find that the price is just sky high! So don't even think about the price right now, because what I'm offering up is better than a great price, it's a great value! You don't have to try, just fly! I know you're going to love it!

Your fabulous get away will start in style with two tickets aboard Air Canada's finest passenger jet, the A330. On board, you'll experience the hospitality you'd expect from their in-flight service professionals; and recent release movies are available whenever you ask for them! What could be better than that? When you arrive in Edmonton, transportation to your hotel will be a snap to find, literally! Just snap your fingers and a fleet of cabs will be available to serve you.

Now, I know, it all sounds too good to be true, and that the journey sounds like the best part, but wait, because there's more. You'll be staying at the well appointed and luxurious 3 star Holiday Inn Express in the heart of Downtown Edmonton. Worried about breakfast? Don't be! A complimentary bowl of cereal and slice of toast comes with every night's stay! Of course, you'll be waited on by the hotel's friendly staff who can tell you where to go and what to see.

Speaking of things to see in Edmonton, you've never seen anything like West Edmonton Mall. It's one of the world's largest shopping malls! No kidding. I know you're thinking it's probably not that big, after all, how could you afford to go to such a fabulous place, but you can; and when you get there you'll be treated to more than eight hundred amazing retail outlets that can meet every pleasure, every taste, and anything your heart desires! Want clothes? They've got that! Want food? They've got that too! Want a tattoo to remember your fabulous get away? Get one! Whatever you can demand, West Edmonton Mall can offer! But if you're more interested in sights than shopping, hop the #1 bus back downtown and spend some time on a guided tour of the beautiful Mutart Conservatory! Nestled in Edmonton's remarkable river valley, the Conservatory offers you four distinct biomes of flora to explore! how do they do it? Each biome is separate environment covered with one of a kind glass pyramids. Take a romantic stroll or just relax on one of their custom benches! You don't have to try, just fly!

Now, I know you're probably already convinced, but you're probably thinking that a trip like this is going to cost you thousands of dollars. Well this trip isn't going to cost you thousands of dollars! It's not like those other trips that will have you traveling to strange and dangerous countries at a price only a fool would pay! For this fabulous get away to Edmonton, all this value, you'll pay only $1495. That's right! Airfare, five nights at the amazing Holiday Inn Express in Downtown Edmonton, the shopping spree at West Edmonton Mall, and an afternoon at the Mutart Conservatory, all for only $1495. That's a $5000 value for only $1495! Also, if you book right now, I'll be able to include two absolutely free tickets to the World Water Park at West Edmonton Mall! That's right! Airfare, five nights at the amazing Holiday Inn Express in Downtown Edmonton, the shopping spree at West Edmonton Mall, an afternoon at the Mutart Conservatory, and two absolutely free tickets to the World Water Park, all for the incredible value of only $1495 if you book now! You don't have to try, just fly!

Sales Pitch Rubric



Number of convincing language strategies used

Organization and effectiveness of the sales pitch

Conventions

Excellent (4)

Uses all 5 strategies. Each strategy is used several times where appropriate.

Uses highly focussed paragraphs very effectively to organize the writing by topic and/or idea.

Information provided is appealing and works well with the strategies to create a convincing sales pitch.

Fewer than 3 errors in spelling, grammar and punctuation are present. Revision has been conducted carefully.

Proficient (3)

Uses all 5 strategies. Each strategy is used once, and there is some appropriate repetition.

Uses paragraphs effectively to organize the writing by topic and/or idea.

Information provided is appropriate and works with the strategies to create a somewhat convincing sales pitch.

Between 4-8 errors in spelling, grammar and punctuation are present. Revision has been conducted.

Satisfactory (2)

Uses 3 or 4 of the strategies. Each strategy is used once and there is some appropriate repetition.

Uses paragraphs to generally organize the writing by topic and/or idea, thought may not always be successful.

Information provided is generally appropriate but may occasionally be off-topic. The information usually supports the convincing strategies.

Between 9-15 errors in spelling, grammar and punctuation are present. Revision should be conducted more carefully.

Needs Improvement (1)

Uses 2 or fewer strategies. There may be very little appropriate repetition of strategies or no repetition at all.

Paragraphs have not been used to organize the writing by topic and/or idea.

Information may be irrelevant or does not support the convincing strategies.

More than 15 errors in spelling, grammar and punctuation are present. Revision has not been conducted.





Sales Billboard Exemplar - Proficient


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Sales Billboard Rubric


Effectiveness of Pictures and Text
Evidence of Thorough Research and use of Sales Language
Conventions
Excellent
-More than 10 pictures
-Pictures are of various sizes where important things are larger and less important things are smaller
-Pictures use colors that are very well matched to the type of vacation being sold
-Pictures are very high quality and clear
-Pictures have labels to describe what they are
-Text is crisp, clear and easy to read
-Several different styles (fonts, sizes, colors, etc.) of text have been used successfully to create different impacts for the viewer
-More than 6 highly relevant topics have been presented on the billboard (such as attractions, hotels, transportation, etc.)
-Each topic is explained in great detail using clear and descriptive language
-All 5 sales strategies are used multiple times
-Fewer than 3 errors in spelling, grammar and punctuation are present.
-Revision has been conducted carefully
Proficient
-Between 7-10 pictures
-Pictures are of various sizes where important things are usually larger and less important things are usually smaller
-Pictures use colors that are usually matched to the type of vacation being sold
-Pictures are mostly high quality and clear
-Text is mostly crisp, clear and easy to read
-Several different styles (fonts, sizes, colors, etc.) of text have been used to create different impacts for the viewer
-4-5 highly relevant topics have been presented on the billboard (such as attractions, hotels, transportation, etc.)
-Each topic is explained in detail using clear and descriptive language
-All 5 sales strategies are used
-Between 4-8 errors in spelling, grammar and punctuation are present.
-Revision has been conducted
Satisfactory
-Between 5-10 pictures
-Pictures are of various sizes
-Pictures use colors that are vibrant
-Pictures are generally high quality and clear
-Text is generally crisp, clear and easy to read
-Less than 2 styles of text have been used to create different impacts for the viewer.
-3-4 relevant topics have been presented on the billboard (such as attractions, hotels, transportation, etc.)
-Each topic is explained with at least a few details. Descriptive language is occasionally used
-3-4 sales strategies are used
-Between 9-15 errors in spelling, grammar and punctuation are present.
-Revision should be conducted more carefully
Needs Improvement
-Less than 5 pictures
-Pictures do not tend to vary in size
-Pictures do not use color in an effective way or at all
-Pictures are not of consistent quality and sometimes
-Text quality may be unclear or difficult to read.
-Text does not use different styles.
-Fewer than 3 relevant topics have been presented on the billboard (such as attractions, hotels, transportation, etc.)
-Topics lack description or descriptions are not sufficient. Language is not sufficiently clear or descriptive.
-Fewer than 3 sales strategies are used
-More than 15 errors in spelling, grammar and punctuation are present.
-Revision has not been conducted